DETAILED
PRINTED RECEIPTS
For noticeable reasons, consumers are inclined to keep their
receipts and analyse all the information they hold. Turning your receipt design
into a communication technique may seem unnecessary because most of us often discard
the most attractive and beautifully designed pamphlets once we have shown
little or no interest, however pamphlets or fliers are imperative marketing components
that cannot be left out but there are modern ways to go about this. Due to the
latest technologies and customized opportunities, advanced POS systems can
convert your receipts into advertising material by including sophisticated
details such as loyalty programmes and discount codes. Receipts allow you to
include contact and social media information for future and better communication
with your customers. You can accurately customize your strategized message and
relay it to a large number of your consumers that on any other day you may not
reach.
EPOS
SYSTEMS CAN DRIVE CUSTOMER LOYALTY PROGRAMMES
EPOS systems collect and store incredible amounts of data, not
only offering quantity but quality data which offers you detailed inside
information on your consumers purchasing patterns, wants and needs. Your EPOS
device can help you create customized loyalty schemes for specific, recurring
customers. By analyzing this data, you have the opportunity to incentivise your
consumers to return by offering a rewards programme that is uniquely designed
for their needs and wants in mind. With customized POS devices, you have the
ability to roll-out your loyalty incentives via the machine itself by delivering
high quality information to your customers through text messaging or well
thought out email campaigns. Your consumer would need to opt in on the
marketing incentive, while you as the business owner should ensure your
consumers are not receiving spam but rather incentivised material which
increases sales.
UP-SELLING AND CROSS-SELLING WITH EPOS DATA
With endless opportunities found, using the collected data
sourced on your EPOS system, you can now strategize an effective cross-selling
and up-selling initiative as the data will offer you the assistance in ensuring
the strategy is highly targeted and effective. Up-selling is defined as the
action taken when consumers are influenced to purchase a similar item which is
of higher value, in comparison to the product they were initially ready to
purchase. Cross-selling, alternatively, is when consumers are presented with
associated items in addition to their original purchase. Offering high quality
alternatives to your customer’s already selected item/service or offering related
items/services to consumers who can profit from them will ensure effective
marketing tactics where you identify your customer’s needs/wants through listening
to why they are spending their hard earned income in your establishment rather than
pushing a hard-sale, this is a great step to effective customer liaison.
CUSTOMIZING CUSTOMER OUTREACH AND COMMUNICATION
As you may have noticed, the most exclusive perk of
leveraging POS Marketing is the opportunity to view the intricate details of
your customers – the insight to your consumers and all the opportunities
connected to that information. An example of impactful data would be purchase
history – you are now able to generate targeted email and text marketing
campaigns that target a specific like-minded group of consumers, for example if
you have noticed a large number of sales within a specific product or service,
you can create discounts or promotions on that product/service, as you would
around a holiday such as Valentine’s Day – instead of following the traditional
marketing strategies - you can offer great customer satisfaction by having
these targeted incentives all year round. Using the data at hand, creativity
and preferred forms of communication you can formulate a unique strategy which
will improve your chances of increasing open rates, click rates and,
ultimately, conversion rates. There’s nothing more powerful than increased profit
to stand as evidence on how valuable and impactful Point of Sales marketing can
be.
STORE CREDIT OFFERING
Store credit options have been viewed as highly effective as
you are giving your customers the benefit of advanced benefits on their items,
while securing the benefit of keeping individuals in your establishment where
ultimately sales increase. When viewing the insights on your POS system, you are
able to place incentives where the cashier has the opportunity to award
customers with store credit during promotions, specials or any other marketing
strategy you see fit. More businesses are offering credit to gain a competitive
edge within their industry. Offering frequent store credit may encourage your
consumers to multiply the amount they are willing to spend at that point of
time. Matching the possibility for increased sales partnered with the risk of a
reduced cash flow can be viewed as a significant part of risk management within
your business.
SEARCH CAPABILITIES LEADING TO INCREASED CUSTOMER SATISFACTION
Having the ability to have an instant search option for items
that your customer would like to purchase or a product of which is in high
demand that may not be found on the floor of your business, can be what sets you apart from your
competitors. Quick search features where you initiate a search using names or
product codes for items that are in stock is another must-have feature of your
POS system. It offers instant information to your customer, the beauty of this?
If the item in question is not in stock, a search of the exact item in other
stores could be initiated, offering optimized results, giving your cashier the ability
to offer helpful information without losing a sale. Another great data list is
that, items searched for can easily be documented which will help with trend forecasting
and inventory.
SYNCHRONIZE WITH MULTIPLE DEPARTMENTS
Being a business owner, distributing important information
among staff members can become a daunting task. Imagine a system that can organize
and synchronize transactions, customer details and other sales data in real
time across departments? Sounds heavenly right? By using customized POS
software you can put your mind to ease that this data will always be
automatically updated, available anytime in real time for your staff members to
utilize, this daunting task has now been optimized to a few easy steps which is
logging in to a single platform for access. This detracts the lengthy training workshops
on how to use the company’s systems and ensures speedy results through user
friendly software which ideally creates a refined environment for your staff
members to reach their goals which will improve your customer service and
increase your customer satisfaction.
AUTOMATED BACKEND PROCESSES
CRM-integrated POS systems are not limited to only automating
tasks at the point of sale, backend tasks can be automated with ease, such
tasks are reporting, exporting data, creating client records, inventory and the
most trending and desired feature - populating email marketing lists and other
important details which can be partnered with the marketing strategies to
ensure maximum results. The marketing process can only work correctly if you
have been able to obtain the detailed research on your consumers, their wants
and needs, their feedback on service and much more. Without this information
you cannot succeed in reaching the goals you have placed to increase sales
because you have not understood your ideal consumers’ needs and wants — but do
not worry - all this can be compiled using the comprehensive data sourced straight
from your POS system. This means there's no need to go into multiple programs
or solutions to manually perform these functions, taking the burden of
monotonous, CRM-related administrative tasks off your staff's shoulders while
joining the modern age where intelligence found within our chosen systems can
offer the assistance of completing daunting admin related materials, with ease
and precision.
By implementing marketing tactics that focus on the use of
your POS, you can increase your bottom line and see almost instantly, the
return on your efforts. To develop you must be consistently dynamic within your
marketing strategies and guarantee that your effort showcase that you have your
ideal customer in mind at all times.
As stated by ECR Software -
Service is a philosophy not a department, this relationship is the ECR difference.
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